The billboard ad was an effective form of advertising, because it made a point clearly, provoked an emotional response and generated buzz. But the nude spread in Playboy goes too far. As a pure marketing ploy, I'm hard pressed to figure out what kind of clients Fetman is trying to target by posing nude in Playboy.
Horny male ones? Surely men in need of matrimonial counsel are disproportionately represented among the ranks of Playboy readers.
